It's George has been in business since the 80's in Louisiana making some of the finest cue cases on the market. They company released their own line of cue tips but unfortunately they are not very good at marketing. They have been very popular in the south and I have installed 100's myself. I have many players that have switched from big name tips to these. They are 8 layers of pigskin and only available in medium and in my opinion they play on the softer side of a typical medium tip.